With partner Bun B, producer and rapper Pimp C (born Chad Butler) formed UGK and helped put hardcore Houston, TX hip-hop in the spotlight, but he's also known for being at the center of a street-level campaign that sold nearly as many T-shirts as the "Yayo's Home" phenomena.
UGK's rise began in 1988, and with a slow and steady series of albums and guest appearances, they became one of the most respected crews from Texas. This all came to a halt in January 2002 when the rapper was sentenced to eight years in prison after violating probation by ignoring the community service sentence he had received from an earlier aggravated gun assault charge. Bun B carried on and spread the "Free Pimp C" message wherever he could. The campaign spawned thousands of unlicensed "Free Pimp C" T-shirts. In 2005, Pimp C was released from prison.
Tragically, in 2007, Pimp C was found dead in his hotel room in West Hollywood from an accidental overdose of promethazine and codeine (common ingredients of “purple drank”).